SBS Online

SBS Online (formerly known as Viasat On Demand and Viaplay) is a Swedish subscription video on-demand over-the-top streaming service owned and operated by owned by SBSViasat.

History
Originally owned by Modern Times Group, it was launched in May 2007 known as Viasat On Demand, it started as a video-on-demand service for Viasat (now known as Allente) and mostly consisted of movies and live sports.

In March 2011, Viasat OnDemand changed its name to Viaplay to compete with Netflix, and after the 2011 SBS Broadcasting Group and Modern Times Group merger, they decided to merge both of their streaming services, especially Viaplay, to form SBS Online, similar to the Kanal 5 and TV3 merger.

TBA